Instagram Stories has extended the amount of time people spend in the app by approximately ten additional minutes. But, while that extra time means more attention and focus on your brand, it won't translate to much if you can't get that traffic back to your site.
If you have over 10,000 followers or you're a verified user, you have an incredibly effective tool at your disposal -- the swipe up link. This link enables you to post exciting content regarding a new product, service, or event, and then encourage those users to "swipe up for details.
Read full content : How To Add a Link To Instagram Story – 4 Methods ...